Motivation

Audio content consumption has exploded over the last 5 years and has become a mainstream medium for social engagement, education and entertainment. There were over 584 million podcast listeners globally in 2025 and projections estimate this growing to 651.7 million by 2027.

• Diverse Markets: Countries like Brazil, Sweden and Mexico lead in podcast consumption growth, while in India, podcasts have seen rapid adoption since the COVID-19 period due to increased smartphone ownership and internet access.

   

• Multitasking Appeal: Audio’s content’s hands-free nature allows consumption during commuting, exercising or doing chores, with 75% of US adults listening to spoken-word audio content monthly and 43% listening  daily. 40% of Millennials and Gen Z trust podcasts more than traditional media.

   

• Podcast Discovery and Promotion: 94% of podcast listeners are active on at least one social media platform, compared to 81% of the general population. Listeners are more likely to follow brands and creators on social media, with 56% discovering new podcasts through social media and 37% via recommendations from friends or family.